Michelle Green

I am a multidisciplinary digital leader with over a decade of experience driving growth for global organizations and even start-ups and local businesses. With dual Bachelor of Business Administration degrees in Marketing and Management from the University of Houston, I provide a rare bridge between high-level business strategy and deep technical development. My career is defined by a commitment to creating digital ecosystems that are as high-performing as they are aesthetically compelling.

My expertise is built on a foundation of data-driven marketing and professional-grade creative production. I specialize in scaling brand presence through a comprehensive suite of industry-standard tools:

CRM and Automation: Expert-level administration of Klaviyo, HubSpot, and Salesforce to drive lifecycle marketing and lead generation.
Creative Production: Mastery of the Adobe Creative Cloud, including Photoshop, Illustrator, Premiere Pro, and After Effects for high-impact motion graphics and brand assets.
Data Authority: Certified in Google Ads, Google Analytics, and Google Search Console, with a heavy focus on actionable data and performance metrics.

Technical Architecture and Development

I believe in the power of clean, efficient code. Every line of this website was hand-typed and implemented by me, reflecting my "code-first" philosophy. My technical capabilities allow me to build, optimize, and scale complex digital environments across various platforms:

Core Languages: Advanced proficiency in HTML, CSS, JavaScript, and Liquid, with functional knowledge of PHP and JSON.
Platform Mastery: Deep experience with Shopify Plus, WordPress, and Wix, ensuring seamless functionality for diverse e-commerce and B2B needs.

Currently, I serve as the Director of Web Development and SEO for a global e-commerce leader operating in both the B2B and DTC sectors. In this role, I manage a high-traffic platform featuring thousands of products and thousands of daily global visitors. From custom-coded features to large-scale SEO migrations, I ensure that every digital touchpoint is optimized for speed, search visibility, and user engagement.